7 Major Benefits of Video Marketing

7 Major Benefits of Video Marketing

If content is king in the world of internet marketing, then video content is surely seizing the throne.  Ever since video streaming became the norm, more people, companies, and associations have been watching and posting videos each year.  Approximately 61 percent of businesses in 2016 engaged in video marketing according to statistics from Wyzowl and as much as 66 percent of those businesses started incorporating video marketing into their overall marketing strategy in just the past year.  In fact, Cisco predicts that 69 percent of online consumer traffic will be for videos in 2017.  Clearly, video marketing is a growing trend and with users spending one-third of their total time online watching videos, it is important to have a solid video marketing strategy. All companies must ask themselves the same question when venturing into new forms of marketing: is it worth it?  Making a video is not exactly easy and you may have to pay a video production company to make a quality video.  However, statistics have shown that video content drastically increases online conversion rates and trust in your brand among consumers.  So yes, video marketing is worth the cost.  The following are 7 major benefits of video marketing. Marketing Videos Increase Conversion Rates When it comes to producing conversions, marketing videos yield fast, impressive results.  Statistics show that a landing page with a video about the product or service offered can experience an 80 percent increase in conversions.  Up to 90 percent of users claim that these videos help them make a buying decision and about 74 percent of users who watch a video on a product...
7 Tips to Improve Your Digital Marketing Strategy in 2017

7 Tips to Improve Your Digital Marketing Strategy in 2017

What are your business goals for the new year? Increase sales? Then you might want to check out these digital marketing tips to improve your online presence and be prepared for success in the long run. According to an article written by DMR, Google recorded an average of 2.3 million searches each second and 2 trillion searches each year in the past years. As online customers continue to flock to Google for answers and products, the competition becomes increasingly more intense. But don’t let this discourage you. Here are the latest SEO tips to help you stand out from your competitors while gaining a higher rank on Google in 2017. Finally, a few frequent updates to your website can make a substantial difference for your sales this year! 1. Know Your Audience It is no longer recommended to focus on being popular with building links to your website. Instead, you want to engage your audience in your content. In the long run, they will build your links for you through social media, blogs, and even their websites. But in order to better engage your audience, you will have to identify your target market. You will want to know factors including: age, gender, location, interests, mobile or desktop, personality types, and what kind of browser they are using. All of these are critical in order to maximize your click-through-rate (CTR). To identify these factors, Proceed Innovative recommends using Google Analytics. The Audience reports show the metrics of your visitors. From there, you can identify your target market. You will also want to see what is trending. Use market research tools...