How Local SEO Can Boost Your Business

How Local SEO Can Boost Your Business

The internet has evolved at a staggering rate in the past few years. People can purchase products or services from businesses all over the world regardless of where they live or where the business is located. However, despite this there are some businesses which simply can’t offer their services to a worldwide audience. For example, builders, plumbers and hairdressers all need to rely on local trade to survive and this is where local SEO comes in. What is Local SEO? Local SEO is the process of improving your website’s ranking in localized search engine results pages. For example, if a person lives in Chicago and searches for Turkish restaurants on their mobile device then they want the results that appear to show Turkish restaurants in Chicago. The best Turkish restaurant in the U.S.A could be 500 miles away but that’s irrelevant to the user as they are looking for somewhere close by. This is where local SEO is an absolutely essential marketing strategy for your business, particularly if you own a business where you are reliant on customers visiting you or using your services in person. How can I improve my local SEO efforts? There are a few steps that you can take to help but the best thing to do is undoubtedly to hire an internet marketing agency who specialize in local SEO as they will have the experience and expertise to boost your website immediately. In the meantime, it is wise to have your physical location listed prominently on your website and to ensure that all of your contact details are correct and up to date with...
What is website remarketing?

What is website remarketing?

1. Google Adwords Google’s mission statement is to “organize the world’s information and make it universally accessible and useful”.  One of the many Google programs is Adwords. Google AdWords is a paid digital marketing program (also known as Pay-per-click). It is very effective in many cases because it targets consumers that are interested in your product or service and search for more information. Google constantly improves their services and offers many innovative programs to connect businesses with their customers.  Google AdWords offers various types of marketing options including Remarketing. 2. What is Remarketing? Remarketing is a strategy to reach back to people who have visited your website or used your app. They see your ads as they browse websites that are part of the Google Display Network, or as they search online for terms related to your products or services. 3. How Adwords Remarketing works? Have you ever noticed that after you visit a website the ads from the website seem to follow you? That is a prime example of remarketing. Remarketing allows customers that are not quite ready to purchase your product to be reminded of their initial interest. For example, let’s say that a potential customer visits your website. Let’s say your website is a site that sells roller blades. A potential customer selects the pair of blades he  wants and is ready to order, however he gets distracted and goes to get lunch instead. After lunch he completely forgets about his interest in buying roller blades. The way remarketing works is it aims to remind him. Throughout the day, when he has other websites pulled up on his computer, it is likely he...