The Importance of Email Marketing

The Importance of Email Marketing

Email Marketing to Healthcare Professionals Research Email marketing is a great way to reach out to your audience and colleagues with new information about your company including new products or services, special events, and useful information.  When running an email marketing campaign, you must take into account the appearance of the email newsletter and how it displays across different devices and email clients, as well as the time of day your email is most likely to be opened. MMS Lists, a marketing agency that provides several email marketing services and email lists to market to healthcare professionals, has recently created an infographic containing 2015 statistics from their email marketing campaigns.  These statistics reveal the top email clients and devices that healthcare professionals (HCPs) used in 2015 to receive their emails.  This information is useful because understanding the behaviors of your audience, such as which email clients and devices they are likely to use to open your emails, can help you adjust your email marketing strategy to improve your open rate. Why Email Marketing According to the statistics from MMS Lists, the ROI for email marketing is the highest of all digital marketing channels with a return of about $38 for every dollar spent.  In the case of HCPs, MMS Lists found that 73 percent prefer that companies use email to communicate with them over other marketing channels.  The high ROI combined with the preference of many that companies market to them via email makes email marketing a very important strategy to incorporate into your digital marketing campaign. Email Marketing Statistics The infographic from MMS Lists includes the top 10...