Now That I Have Good Rankings, Can I Stop Doing SEO?

Now That I Have Good Rankings, Can I Stop Doing SEO?

Let’s say your business has invested in SEO marketing by hiring a professional SEO (search engine optimization) agency and assigning certain strategies to be done in-house.  The goal when you begin these services is to make it to the top of the SERPs (search engine results pages) for the products or services that you offer.  After a couple of months working with the SEO agency and consistently carrying out your in-house strategies, your website ends up listed at the top of the SERPs for your major keywords.  After achieving this rise in the rankings, it is natural to wonder, “Can I stop my SEO services and keep my place in the rankings?” On the surface it may seem like once you have reached the top of the search engine rankings, the work is done and your website will remain near the top for your main keywords.  However, the internet is much too competitive of a marketplace for this to be true.  Effective SEO marketing involves several strategies all working at once to achieve not only good rankings but ultimately increasing conversion rate by driving more traffic from your target audience.  Once the processes at work are stopped, your website will slowly begin to fall in the rankings as your competitors with active SEO campaigns take your place.  It takes continuous SEO maintenance to remain at the top of the competition, SEO is not a one-time shot. The following are important reasons why you should continue with your SEO marketing or SEO services even after achieving good rankings. Stay Above the Competition The internet allows anyone with a connection to advertise their...