Defining and Assigning Search Marketing Roles within your Company

Defining and Assigning Search Marketing Roles within your Company

The importance of SEO cannot be overstated as the majority of business transactions begin as an internet search and according to the online advertising network Chitika, the top listing on a search engine results page (SERP) attracts 92 percent of the total traffic from a given search.  More companies are understanding the importance of search engine marketing (SEM) to their overall marketing goals and many have even hired staff to handle certain SEO roles in house.  Effective search engine marketing is multi-faceted and requires a team to work on a combination of SEO strategies that each help to achieve a company’s marketing goals.  This guide defines the essential SEO roles that a company must assign in order to effectively manage their search engine marketing. Content Writing Content writing is widely considered the most important aspect of search engine marketing as demonstrated by the time honored SEO industry saying, “Content is king.”  Short forms of content shared over social media networks do not bring in as much search traffic as more valuable, long-form content, leading to a growth in available jobs for content writers.  Many companies have caught on to this trend, hiring in-house staff writers and guest bloggers to create engaging, long-form content that their audience will find valuable. Not all content writers hired for the marketing department of a company are acquainted with the basics of SEO which could result in the creation of keyword-heavy content.  It is important for content writers to understand that the keywords are secondary to creating quality content that should address and solve a problem and be presented in a way that it...