Attend Our Free Seminar: Social Media Doing it Right and Learn How to Improve Your Online Presence and Leads

Attend Our Free Seminar: Social Media Doing it Right and Learn How to Improve Your Online Presence and Leads

Social media has become such a large part of digital marketing because it is one of the best ways for companies to directly reach and interact with their customers.  Many people are on social media every day and companies who can effectively communicate with their target audience on the right social media platforms can boost the traffic to their website as well as their volume of sales leads.  While joining social media may seem like a no-brainer for companies who want to increase their traffic and conversion rates, it is not as simple as making a profile and posting statuses and updates.  Effective social media marketing involves a well thought out strategy that should consider the following: Audience: Before doing anything on social media, it is a good idea to figure out who your target audience is. Who are your customers? What are their wants and needs? And most importantly, where can you find your audience on social media? Platform: There are so many social media platforms from Facebook and Twitter to Google+, Pinterest, and other smaller, more focused platforms. You must know who your audience is before choosing your platforms because you should use the platforms that are most used by your target audience. You should also consider which platform works best for reaching people specifically interested in your industry. Time, Effort, and Budget: Once your company decides to create a social media marketing campaign, you must consider the time and effort you want to put into the campaign as well as your budget. If your company has an in-house marketing department, they can take the responsibility of...