Statistics Show Importance of Local and Mobile SEO

Statistics Show Importance of Local and Mobile SEO

Traditionally, search engine optimization (SEO) has been utilized to help businesses boost their search engine rankings by optimizing their website with relevant keywords.  However, as internet searches are becoming more local in nature and more consumers are searching the web on mobile devices, local and mobile SEO is becoming a more important aspect of any digital marketing plan.  Local SEO is crucial for connecting with the customers that are already in your service area that may be looking for products and services that your company provides. Currently, there are more local searches done on laptops and PC’s than on mobile devices, but the number of local searches done on mobile devices is growing and is expected to overtake PC searches within the next two years.  Several recent studies done by industry authorities such as Neustar Localeze and 15miles show that not only is the local search trend among mobile users growing, but also that consumers that search for a product or service on a mobile device are more likely to respond to the Call to Action.  It is important for marketers and businesses to take the trends and behaviors associated with local SEO into account when creating and implementing an internet marketing plan. According to the 2014 Local Business Search Study commissioned by Neustar Localeze and 15miles, these 4 concepts should be considered to plan a better local and mobile SEO campaign: Consumers Use Devices Differently for Local Search: Consumers using mobile phones for searches are looking for quick information and mobile searches have a higher conversion rate than PC searches. Consumers Look for Different Information on Different Websites:...
The Rise of Digital and Mobile Ad Spending in the U.S.

The Rise of Digital and Mobile Ad Spending in the U.S.

When it comes to advertising spending in the United States, TV advertising is and has been the largest medium but many experts are predicting that by 2018, digital ad spending will exceed the spending on TV advertising.  According to estimates from eMarketer, digital ad spending will increase from about $50 billion to over $80 billion by 2018 and mobile ad spending is expected to triple and reach over $58 billion in expenditures by 2018. This information is important for marketers and advertisers to take into account because the ad spending trends reflect larger trends of the consumer market.  About two-thirds of the U.S. population will be using smartphones and other mobile devices by 2018 and many advertisers are already allocating more funds away from desktop formats to mobile advertising.  It is this shift to mobile use by the consumer market that is largely fueling the shift to digital and mobile ad spending.  The following are general statistics compiled by eMarketer regarding media ad spending. Spending on advertising in 2014 increased by just over 5% from 2013. Similar growth is expected for 2015. eMarketer expects TV ad spending to increase by only about 3% in 2014 and 2015. Ad spending for digital online and mobile formats increased by over 17% in 2014 and a 15% increase is expected for 2015. By 2018, spending on digital ad mediums will surpass TV ads and continue to gain more of the market share. Mobile is expected to fuel the growth of digital ad spending with annual growth in the double digits through 2018. These statistics for eMarketer’s ad spending forecast through 2018 indicate...