How Google has evolved and changed the landscape of SEO

How Google has evolved and changed the landscape of SEO

Much of what happens within the world of SEO depends heavily on how Google has updated and evolved. Over the past couple years; Google has made some key changes involving the use of keywords, links, and content creation that have changed the way SEO should be handled from a marketing perspective. It is important for SEO marketers and businesses that run their own websites to be familiar with how Google has evolved and changed the landscape of SEO. Keywords One area of SEO that Google has recently changed is the way keywords are targeted in search terms. Previously, SEO marketers would try to target single keywords in an attempt to rank at the top of the search engine results pages for those specific keywords. With their latest update, Google shifted the focus from single keywords to keyword concepts, or groups of keywords that are related to the topic. While keywords are still an important part of SEO, the approach of trying to rank high for specific individual keywords is no longer useful. Instead, make sure to write valuable, relevant, and naturally written content and Google will recognize the synonymous keywords within your text which will form the keyword concept of the entire page. Links Another area that has changed considerably over the past year or two is link building. The previous method of link building involved loading up on external links which may require a reciprocal link or payment in return, but this method also risked associating your website with bad link networks. The better strategy now is to go after endorsement links, or links from authority figures or...