Search Engine Marketing – Google Analytics

Search Engine Marketing – Google Analytics

If you would like to see how visitors navigate your website, where they come from and how often they visit, you should sign up for Google Analytics. The program is offered by Google and provides advanced website traffic statistics. Google Analytics can improve your Search Engine Marketing (SEM) efforts. The various Google Analytics (GA) reports can tell you everything you possibly want to know about your website traffic, including: Which marketing initiatives are the most effective for your site? Why and at what point are visitors leaving your website? Is your website design driving people away? Where are the site visitors coming from? What do people do while visiting your site? What keywords do people use to find your site? How to get started If you do not have a Google account, follow the steps below (otherwise login to your Google Account and choose “Analytics” in “Services”). Go to Google Business Solutions Choose “Analytics” Signup for your free account Note: If you already have AdWords Pay-per-Click account, login and choose the “Analytics” tab. Follow the steps to create your analytics account and generate the GA tracking code. Add the tracking code to your website (based on the technology of your website). Advanced features in Google Analytics: Funnel Visualization Advance Segmentation Custom Report Motion Charts Contact us for more information on how to create your Google analytics account and start attracting most desirable prospects, using advertising copy, optimized landing pages and content that make the most money for you. If your have a specific question or would like to discuss another search marketing topic, please post it on our blog...
Google Hummingbird Update

Google Hummingbird Update

Google has recently updated its search algorithm to respond to longer, more complex search phrases and questions that people enter through their smartphones and mobile devices. What this means is that the traditional keyword-based system has been changed to handle questions and more complex phrases to adapt to the increased use of mobile devices for searches. Studies have shown that up to 46% of Americans search Google exclusively with mobile devices and with the Hummingbird update, Google can better handle the more complex search queries and questions that people speak into their smartphones. The mobile-first approach of the Hummingbird update is causing businesses to focus more on their mobile presence in their content marketing and SEO strategies. One of the main reasons for the Hummingbird update is that people have been speaking searches into their smartphones and mobile devices in a more natural way which is more complex than simply typing in keywords. The new algorithm uses formulas that can respond better to these types of searches and recognize the context of the terms being used within the search phrases or question to yield better results. Scott Huffman, a key engineering director at Google, explains that the ultimate goal of Hummingbird is “to get to a natural conversation” between people and Google search on their mobile devices. So what does this mean for SEO and content marketing strategies? The Hummingbird update shifts the focus of Google searches to mobile devices so businesses must begin taking a mobile-first approach to their SEO and content marketing. This update is also more focused on ranking sites based on their relevance as opposed...