Search Engine Optimization (SEO) 101

Search Engine Optimization (SEO) 101

What is SEO Search Engine Optimization, also called Natural or Organic Optimization or simply SEO, involves making your website as visible and accessible as possible for search engine spiders and for your visitors. The goal of an SEO program is to position your website in the top ten (to thirty) results on Google SERP (Search Engine Results Page) when a client enters a specific keyword phrase. For example: If you enter “Top honeymoon destinations” in Google you will get many similar results. The right column with white background represents organic listings. SEO Process SEO is one of the most effective online marketing strategies you can employ. You pay nothing to Google when someone clicks on your link, unlike other forms of advertising such as pay-per-click. However, it takes time, skills, and expertise to position your website so it is visible. SEO is important if you want to give it the prominence it deserves. Even seasoned marketers need to chose the right team in order to insure a successful SEO project. Google uses a special algorithm to evaluate each website. Although the exact search engine algorithm is confidential, there are well-known elements that will contribute to the rankings. There are three categories: Website level elements include: architecture of the site, menu(s), the technology your website uses, domain names, internal links, etc. Web page level elements include page title, page description, copy, file name, meta data, etc. External links. SEO is a process or a sequence of steps that, in most cases, include: Evaluating the current visibility of your website and current organic traffic, running competitive reports and evaluating your competitors....